Digital Marketing Online
Part-time Online Courses
Learn effective web marketing with the following online courses:
Computer Tools
Learn about the use of computer tools in a business or office environment - from word processing to desktop publishing to operating systems and basics of using a network. You will not be expected to become experts in these areas, but should be able to evaluate tools and understand compatibility issues, and learn to choose and use the appropriate software tool for the job. No text required.
Course will cover:
- Introduction to Word & overview of MS Publisher & Adobe InDesign
- Information on platforms, operating systems, networks, & peripherals; how they work & the advantages and disadvantages of various types
- Spreadsheets & database overview
- Brief introduction to MS Expression Web and Dreamweaver
Prerequisite: Successful completion of Introduction to Computers (Nanaimo, Online) or Computer Basics (Powell River, Cowichan), or equivalent course. Minimum keyboarding speed of 25 wpm recommended.
CMTO 001 C11W01 $399 (Instructors: Julie Clarke & Jessica Colasanto)
Online 24 hours: start anytime after Sept. 7
Accessing the online classroom
Database Basics
Databases are the backbone of today's internet, allowing storage and retrieval of business information, e-commerce details, and content management systems. Learn the basics of database design including creating normalized tables, relating fields, and setting up primary and foreign keys. Discover what data integrity is and get some hands-on practice setting up a live database. No text required.
Prerequisite: Successful completion of Introduction to Computers (Nanaimo, Online) or Computer Basics (Powell River, Cowichan), or equivalent course.
CMDB 015 C11W01 $299
Online 18 hours: start anytime after Sept. 7
Accessing the online classroom
Introduction to Social Networking
Learn how to use social media tools effectively as a marketing tool for business. Find out how and when to use FaceBook, Twitter, LinkedIn, YouTube, RSS feeds, and blogging tools to spread the word, and how just an hour a day can make it work. No text required.
CMSN 005 S12W01 $349 (Instructor: Angela Crocker)
Online 6 weeks (part-time): Feb 13 - Mar 23, 2012
Instructor Angela Crocker is the author of the Complete Idiot's Guide to Creating a Social Network and owner of Beachcomber Communications. A graduate of Simon Fraser University's Communications program, she has over 20 years of experience in the art of communication and social media.
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Adobe Dreamweaver
Explore the Dreamweaver environment, and learn how to create a basic web page. You will work with templates, images, and tables, and discover how to create internal and external hyperlinks. You'll also learn about framesets and navigation bars, as well as the basics of site management, including a look at the elements and the application of style sheets. Text Required.
DWPW 003 S11W01 $379 (Instructor: Jessica Colasanto)
Online 7 weeks (part-time): Jan 9 - Mar 2, 2012
Required manual & where to purchase manual
Required software
Accessing the online classroom
Adobe Photoshop
Gain a working knowledge of the Photoshop interface, including arranging palettes and navigation. Learn to resize images and adjust resolution for print or web applications. You will work with the various image selection tools available in Photoshop to discover the appropriate use of each tool. You'll also learn about the layering concept and how to work with layers. Get introduced to photo editing tools and get an overview on working with colours, as well as the basics of image enhancement. Text required.
DWPW 004 S12W01 $439 (Instructor: Jessica Colasanto)
Online 9 weeks (part-time): Jan 3 - Mar 9, 2012
Required manual & where to purchase manual
Required software
Accessing the online classroom
Adobe Acrobat
Create Portable Document Format (PDF) electronic files, a format that can be viewed and printed across a wide range of computer platforms. Topics include: navigating PDF files; creating and modifying PDF files, introduction to interactive PDF forms; preparing and printing PDF files. Text required.
DWPW 006 F12W01 $379 (Instructor: Julie Clarke)
Online 6 weeks (part-time): Oct. 22 - Dec. 7, 2012
Required manual & where to purchase manual
Required software
Accessing the online classroom
CSS/XHTML Basics
Overview of CSS and XHTML coding. Topics include: creating a simple web page in HTML (header, body, metatags, formatting tags); styles and style sheets; inserting links, anchors, and images; XML concepts (extensibility, DTDs, well-formed vs valid documents, parent/child tags); and validating XHTML code. No text required.
CMML 001 S12W01 $349
Online 6 weeks (part-time): Mar 12 - Apr 27, 2012
Syllabus: CSS/XHTML Basics
Accessing the online classroom
WordPress Magic: Easy Website Creation
WordPress is an open-source content management system for websites, making it easy to update text, add images, create new pages, and change design . Install and set up WordPress, and work with the thousands of plug-ins that add more functionality, such as polls, social media interfaces, podcasting, and more. This is a beginner class - no coding involved. Text required: WordPress 24-Hour Trainer, by George Plumley.
CMWP 015 S12W01 $299 (Instructor: George Plumley)
Online 5 weeks (part-time): Jan 16 - Feb 17, 2012
Instructor George Plumley is a WordPress guru, building WordPress sites, tweeting and blogging about WordPress sites, and teaching about WordPress sites. He has even written about WordPress sites in WordPress 24-Hour Trainer Check out his site for more information and some video tutorials on WordPress.
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Email as a Marketing Tool
Learn the new marketing secrets available through effective, permission-based email marketing. Find out about the wide variety of tools available, and discover tips and tricks for ensuring effective use of email marketing. No text required.
CMEM 005 S12W01 $299
Online 6 weeks: Mar 12 - Apr 20, 2012
Accessing the online classroom